Instagram introduces video | EW.com

News | PopWatch

A new way to waste your time online: Instagram video!

Think six seconds just aren’t enough to properly illustrate Ryan Gosling refusing to eat cereal, or the cast of Much Ado about Nothing having a goof, or Lucille Bluth shouting epithets at Princess Jasmine? Instagram has heard your cries – and is answering them by adding its very own video capability. Just call it A Longer Vine.

As the Facebook-owned photo service announced Thursday, users now have the option of creating 3- to 15-second videos, altering them with 13 filters, and posting them to their Instagram accounts. This new feature promises to revolutionize the way we procrastinate, share shaky concert footage, and – in all likelihood – watch celebrities behaving badly.

Check out a dreamy, Apple-ad-esque clip of Instagram in Motion (courtesy of, uh, Vimeo) below – and catch Instagram’s own maiden video at the company’s official page. (The next step: Making these videos embeddable on Wordpress! Pretty please, guys?)

http://vimeo.com/68765934

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Originally posted June 20 2013 — 2:21 PM EDT

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