As Ender’s Game prepares for its Nov. 1 take-off, Lionsgate is shifting its marketing efforts into high gear. Earlier this week, the studio unveiled a slick new website to promote the film, and now it has announced a major rollout at this year’s San Diego Comic-Con.
Fans at the convention will be able to hear from the stars of the film at a Hall H panel featuring Harrison Ford, Asa Butterfield, Hailee Steinfeld and Abigail Breslin, as well as director Gavin Hood and producer Robert Orci. They can also check out a huge Ender’s Game exhibit, which will be constructed outside the Hilton Gaslamp and give viewers a chance to insert photos of themselves into the Battle Room.
Check out the full press release below:
Hall H Panel - The studio’s panel on Thursday, July 18th will feature ENDER’S GAME filmmakers and cast, including producer Bob Orci, director Gavin Hood, and cast members Harrison Ford, Asa Butterfield, Hailee Steinfeld and Abigail Breslin.
Exclusive Fan Experience - Attendees will be able to visit an elaborate, specially constructed ENDER’S GAME exhibit outside of the Hilton Gaslamp, featuring 8 unique rooms representing the most iconic environments of Ender’s world, complete with original film props and set pieces used in the movie. Throughout the experience, attendees will be able to see exclusive film footage on LED screens, interact with new digital content, integrate photos of themselves into the highly anticipated Battle Room, and register to win a home make over.
Convention Floor Booth - Summit Entertainment’s booth located within the Grand Hall will highlight ENDER’S GAME footage. Premium promotional items will be distributed to the 120,000 attendees walking the convention floor, and booth visitors will be given the opportunity to win “fast passes” to the ENDER’S GAME Exclusive Fan Experience, granting them entry without having to wait in line.
Will you be headed to the Con to check our the Ender’s Game events? EW will be there to give you all the scoop. And in case you forgot, here’s the trailer:
‘Ender’s Game’: Harrison Ford stares down Asa Butterfield in first photo
‘Ender’s Game’: See Ben Kingsley’s tattooed intensity as Mazer Rackham
‘Ender’s Game’: First image of Hailee Steinfeld as Petra