Album release dates are quickly going the way of 8-tracks and B-sides, something music buyers will remember being important once upon a time. While Jay-Z’s forthcoming album Magna Carta Holy Grail isn’t set to hit stores worldwide until July 9, Samsung Galaxy smartphone customers who downloaded a specially tailored app were permitted to purchase it as of 12:01 a.m. ET today.
Jay-Z effectively leaked his own album and got paid to do so by the electronics giant, who agreed to pre-purchase the one million copies that were distributed free to the first million people to download the app. This savvy marketing maneuver essentially meant that Magna Carta Holy Grail went platinum days before its official release.