The most stylish marketing campaign for The Hunger Games: Catching Fire continues with the summer issue of Capitol Couture.
Cover star Johanna Mason (Jena Malone) is a glamour girl with a fancy updo and elaborate eye makeup. In the accompanying feature, Mason is described as hailing from the lumber district, but “this slip of a victor is anything but green. Don’t be swayed by her cinnamon sprinkle of freckles and delicate, doll-like features. She was one of the youngest tributes ever reaped in Hunger Games history and her agility with an axe resonates throughout Panem. Sly. Savage. Sangfroid. These are just a few of the adjectives tossed around to describe Mason, who’s known for disarming her victims by feigning weakness.”
Elsewhere in the issue of the electronic magazine aimed at residents of the 12 districts of Panem are style scores for District 1 Quarter Quell participants and a story on Cinna’s new eponymous fragrance. Hat’s off to the whole team once again for their elaborate – and creative – attention to detail.
Pro tip for those traveling to the Capitol sometime soon: Cat print is very in right now.