Whatever you think of Lady Gaga’s new single “Applause” (or any of her music, for that matter), you do have to give her credit as one of the few contemporary pop artists to really go all-in on music videos. So while the release of “Applause” as a single was a nice table-setter the main event is the just-released clip for the song.
In typical Gaga fashion, it’s all over the place. There’s a lot of black-and-white flailing, a giant magician’s hat, lots of creative items covering up Gaga’s breasts (including a bra that looks like a pair of hands and some Birth of Venus-referencing sea shells), and at least one scene with Gaga’s head on top of a swan’s body.
It crams an awful lot into three minutes, so you should probably just give it a watch below (and considering the amount of near-naked writhing, it’s probably vaguely NSFW).
Not going to lie: This video really makes the song sound infinitely better (as is the case with a lot of Gaga videos). It doesn’t quite hit the high notes of “Paparazzi” or “Bad Romance,” but it’s definitely a step up from the middling clips from the Born This Way era.
The next step in the “Applause” rollout will be at this Sunday’s MTV Video Music Awards, which will feature Gaga performing the song in the opening segment on the show.
But what do you think? Does “Applause” get your, um, applause? Let us know what you think in the comments.