'This Is The End' returning to theaters | EW.com

Movies | Inside Movies

'This Is The End' returning to theaters

This Is The End 09

(Suzanne Hanover)

Good news for those who were left wanting more after The Comedy Central Roast of James Franco last night: This Is the End, the disaster apocalypse movie starring Franco, Seth Rogen, Jonah Hill, and others playing themselves, will return to theaters Sept. 6, Sony announced today.

The well-reviewed R-rated comedy has made $96.8 million to date at the domestic box office since opening June 12. This re-release is likely a push to get the film over the $100 million benchmark; stars and producers typically have bonus deals in place if a movie hits that amount.

This Is the End really struck a chord with comedy moviegoers this summer,” Rory Bruer, president of Worldwide Distribution for Sony Pictures, said in a press release. “For everyone who didn’t get a chance to see it – or saw it and loved it and wants to see it again on the big screen – we are thrilled to have it back in theaters.”

More from Our Partners