If you title your movie A.C.O.D., you might have to set aside some money in your budget for educating the public. After all, what is A.C.O.D., and will I need a vaccination before seeing it?
Fortunately, A.C.O.D. – which stands for Adult Children of Divorce – features a cast that can make such marketing extremely painless and fun. Adam Scott plays the Adult Child in question, a restauranteur who attends his younger brother’s wedding only to discover their divorced parents (Catherine O’Hara and Richard Jenkins) are still at war and to learn that his childhood therapist (Jane Lynch) turned his troubled family life into a book. Amy Poehler co-stars as Scott’s bitter stepmother, and Jessica Alba plays one of the other study subjects whose childhood has been used for literary fodder.
In the public-service announcement, Lynch explains in soothing tones how to cope with A.C.O.D: “The way to feel normal is to remind yourself that the person next to you is way more damaged.”
Watch the exclusive PSA below.
A.C.O.D. opens in theaters on Oct. 4. Watch the complete trailer below.