Al Jazeera America finally has a powerful platform that justifies the last word in its title. Time Warner Cable and Bright House Networks announced today that they have reached a distribution deal with the newly launched channel making it available to almost 55 million homes. The New York Times, which first reported the deal, claimed that Al Jazeera America had been plagued by low ratings – with figures below 25,000 viewers – since taking over Current TV two months ago.
It will now have access to Time Warner’s considerably-sized subscriber base. Time Warner Cable and Bright House Networks markets, including key markets like New York City, Los Angeles and Dallas, will feature Al Jazeera America in digital basic over the next six months, according to the press release.
“We said in January that we would consider Al Jazeera America,” said Melinda Witmer, chief video and content officer for TWC, in a press release. “Now that the channel is live, we think that it would be of value to our customers and are pleased to make it available.”