The Blockbuster era has officially come to an end, which is why it was incredibly fitting that the last rental ever made at one of the chain’s stores was Seth Rogen’s latest film, This Is the End.
The final rental was made in Hawaii at 11 p.m. on Nov. 9 . Blockbuster employees posed with the man behind the purchase for a photo op that the company then tweeted:
— Blockbuster (@blockbuster) November 11, 2013
Rogen himself also took to Twitter to enjoy the irony of the moment, considering he spent a lot of his youth at his local Blockbuster store.
The last movie ever rented from a blockbuster was this is the end. In high school I would go hang out at blockbuster every day.
— Seth Rogen (@Sethrogen) November 11, 2013
And if This Is the End taught us anything, Blockbuster is now in heaven, where Segways run rampant, and the Backstreet Boys are always available for a concert. So, it could be worse.