Volvo’s latest commercial will drive you to feel things.
What kinds of things, you ask? Well every feeling that doesn’t involve a desire to buy a Volvo automobile. One, it will make your mouth gape in awe at Jean-Claude Van Damme’s over-50 physical prowess. In the commercial, the Belgian thigh-master performs “the most epic of splits” between two golden Volvo trucks. Two, it may make you cry or feel calm enough to attempt some close-to-quitting-time yoga - it features Enya’s tearjerker “Only Time.” And three, it might make you laugh at the bizarro pairing of the action star and the upper-middle-class family brand.
Any ad that can incite a whoa!, to wah!, to WTF? is a winner in my book.
“Now I stand here before you, what you see is a body crafted to perfection,” Van Damme says in the ad (are we still talking about the trucks?)
Watch JCVD make you want to renew your gym membership below: