Did Elisabeth Moss’ one finger salute put an end to the E! red carpet Mani Cam?
After successfully rolling out the Glam Cam 360 and the Stiletto Cam, E! upped the ante on their total body coverage with the debut of the Mani Cam at the 2012 Emmys. Inspired by Zooey Deschanel’s quirky nail art, the high-tech diorama was designed to offer an extreme close-up of stars’ manicures against the backdrop of a scaled-down E!-branded step and repeat.
But after Elisabeth Moss gave the camera a well-polished one finger salute at last night’s Golden Globes, some wondered if this was the end of the Mani Cam.
After Giuliana Rancic encouraged the Golden Globe nominee to stick her digits in the box, Moss hesitated. “I did this last time. There’s something I wanted to do last time, but I’m not going to do it,” she said. Rancic’s reply; “Do it! C’mon, do it! This is E! We’re in 160 countries!”
So Moss flipped the bird, causing Rancic and the E! team to fly into a minor red carpet panic. Now that the actress had demonstrated that the Mani Cam was the perfect platform for vulgar hand signs, would E! have to shut it down?
Good news for those of you who enjoy extreme close-ups of celebrity hands; It looks like the Mani Cam will live on.
When reached for comment, a network PR flak told EW that the matter had already been addressed. In fact, the incident became one of the biggest viral moments of the night, helping E! draw in over 2 million viewers – a ten-year high for the network’s Live From the Red Carpet Golden Globes pre-show.
For her part, Moss said she just couldn’t help herself.
“The bad girl in me just took over. Obviously, I meant nothing by it… except for I can’t believe I’m the first person to try it,” she told host Giuliana Rancic after winning the Globe for Best Actress in a Miniseries or a Motion Picture Made For Television. ”It was kind of my favorite moment. [Winning] and flipping off the Mani Cam are rivals for my favorite moments of the evening.”