How do you plan to spend Martin Luther King Jr. Day this year? Fox Searchlight has a suggestion: Go see 12 Years a Slave, which the studio will re-release into 700 theaters nationwide on Friday. To mark the occasion, the studio made a recut 12 Years promo that combines footage of the film and audio from King’s “I Have a Dream” speech, delivered from the steps of the Lincoln Memorial during 1963’s March on Washington. King gave his speech not far from where the real-life Solomon Northup was drugged, kidnapped, and sold into slavery in 1841.
Check out the stirring ad below.
12 Years a Slave, which won the Golden Globe for best drama on Sunday, will be back in select theaters on Friday.