What does Brooklyn Nine-Nine need to do to grow its ratings?
The acclaimed freshman Fox comedy actually went down Tuesday night. Down – after star Andy Samberg won the Golden Globe for best actor in a comedy and the show itself won best comedy series Sunday night. Brooklyn didn’t dip much, just a mere tenth of a point in the preliminary 18-49 ratings (and that could be erased by the time the afternoon nationals are released) and the comedy was up a hair in total viewers. But with ratings for the show already at a super modest level, one would hope to see a notable increased interest after all that publicity for a new-ish show – the Globes were watched by 21 million viewers. Brooklyn had just 3.5 million viewers and a 1.4 in the adult demo. Then New Girl was steady and Mindy Project was down a tenth. You can partly blame Dads – Brooklyn’s lead-in that kicked off Fox’s lineup at 8 p.m. was down 20 percent. And who doesn’t want to blame Dads for something?
We’ve seen this before. Fox’s Arrested Development was praised by every critic and won every award under the sun (practically) and still couldn’t ultimately muster a long-term survivable rating.
Over on The CW, the return of The Originals didn’t see a bump out if its fight with ABC Family’s Pretty Little Liars (but it made for fun social media fodder), and Supernatural was down a tenth too.
ABC’s lineup was mostly steady, though new drama Killer Women went down 22 percent from its already DOA premiere. CBS’ drama block was perfectly flat. NBC’s Biggest Loser was unchanged, though Chicago Fire dropped 10 percent. Full chart:
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