Ariana Bacle
January 15, 2014 AT 03:51 PM EST

Potential good samaritans were punished Monday when upon looking in an abandoned stroller, a demonic-looking baby popped up and screamed.

The gag was a publicity stunt for Devil’s Due, a horror movie about a pregnant woman who discovers her baby is actually Satan’s after she experiences some worse-than-usual side effects.

Devil’s Due, starring Zach Gilford, Allison Miller, and Sam Anderson, comes out Friday. To hold you over until then, watch the video below of the stunt:

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