UPDATE: Amazon has denied reports that it is in the very early stages of developing a service that would enable paid subscribers to stream live TV channels that are currently offered through cable and satellite providers.
“We continue to build selection for Prime Instant Video and create original shows at Amazon Studios, but we are not planning to license television channels or offer a pay-TV service,” a spokesperson for Amazon said in a statement to EW.
Earlier, a report by the Wall Street Journal claimed that Amazon had already met with three major entertainment companies about licensing the television channels they offer.
Even though Amazon is apparently out of this particular quest, others – like Sony and Google Inc. – continue to publicly explore the opportunity to bring live TV to the streaming audience. But, WSJ pointed out, all face an uphill battle as carrier fees are a major moneymaker for big media companies who license their channels.