News | Super Bowl XLIX

Super Bowl ad features Laurence Fishburne and 'The Matrix'

2014 Kia Matrix

Advertisers know what Super Bowl fans are really looking forward to this Sunday: Ads sending up popular movies from 1999.

That’s the only way to explain Kia’s The Matrix-inspired Super Bowl spot, which – like many others – was released prior to Sunday’s big game. The ad features Laurence Fishburne as Morpheus, re-creating his iconic “red pill or blue pill” speech. Upside: Does this mean the 2029 Super Bowl will feature ads from cast-off Hunger Games tributes shouting “I volunteer!” for some kind of car/alcohol/domain hosting site?

Check out Kia’s Matrix ad below:

Originally posted January 31 2014 — 10:34 AM EST

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