Erin Strecker
January 31, 2014 AT 03:34 PM EST

Advertisers know what Super Bowl fans are really looking forward to this Sunday: Ads sending up popular movies from 1999.

That’s the only way to explain Kia’s The Matrix-inspired Super Bowl spot, which — like many others — was released prior to Sunday’s big game. The ad features Laurence Fishburne as Morpheus, re-creating his iconic “red pill or blue pill” speech. Upside: Does this mean the 2029 Super Bowl will feature ads from cast-off Hunger Games tributes shouting “I volunteer!” for some kind of car/alcohol/domain hosting site?

Check out Kia’s Matrix ad below:

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