NBC gave new sitcom About a Boy a preview after the network’s Sochi Winter Olympics coverage Saturday night. The results? Tough to judge.
It was a Saturday – a night typically devoid of original scripted programming on broadcast. Plus Boy aired at 11:05 p.m., well outside of prime-time. Both factors normally would significantly decrease performance expectations. Yet the sitcom aired after the Olympics, so that would typically increase expectations.
So it’s tough to accurately make any judgements about Boy delivering a middle-of-the-road-ish 8.3 million viewers and a 2.2 rating among adults 18-49. That’s holding 76 percent of its Olympics lead in, but only if you compare it to the Games’ last half hour (which is what NBC chose to do in its ratings release). If Boy had aired on Tuesday night at 9 p.m. – its regular upcoming time slot this week – this would be somewhat disappointing for a premiere ratings. But it didn’t, so…
Boy is about a bachelor (David Walton) who befriends the kid next door (Benjamin Stockham). It’s from showrunner Jason Katims (Parenthood) and based on the 2002 Hugh Grant film, which in turn was based on Nick Hornby’s novel. Here’s our review of the premiere.