Jeff Vespa/WireImage
Dan Snierson
February 25, 2014 AT 08:49 PM EST

Rashida Jones’ NBC romantic comedy pilot A to Z has found its leading man: Mad Men‘s Ben Feldman.

Feldman, who also was a regular on Drop Dead Diva and guest star on The Mindy Project, will play Andrew, described as a “smart, sarcastic guy’s guy” who also happens to be a closet romantic. The first season of the show, which is being executive produced by Jones, will track the relationship of Andrew and Zelda (How I Met Your Mother‘s Cristin Milioti), from first meeting to breakup.

Lenora Crichlow, whose credits include Being Human and Back in the Game, has signed on to play Stephie, the wedding-obsessed best friend and roommate of Zelda.

Jones will be in front of the camera on a different show, starring in Steve Carell’s TBS cop comedy pilot.

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