CBS’ time-slot swap worked: Two and a Half Men and The Crazy Ones both improved in the ratings Thursday night after trading places on the schedule last night. While Fox’s American Idol hit a new series low.
First CBS: Ultra-veteran Two and a Half Men, which was moved up to 9 p.m., rose 32 percent from its last original on Feb. 6. Freshman newcomer Crazy Ones went up 12 percent despite being shifted downhill to 9:30 p.m.
The predicted reason for the rise: Men would improve by being closer to 8 p.m. powerhouse and former companion series The Big Bang Theory. And since Big Bang, The Millers and Men are all studio-based “multi-cam” sitcoms and therefore have a somewhat similar feel, they might create better flow going into The Crazy Ones, which previously seemed to spark a drop-off in ratings momentum when it aired at 9 p.m. Zen and the art of TV scheduling.
Big Bang easily won the night (full chart below), down 6 percent from its last original; The Millers was up 8 percent and Elementary was down 11 percent.
ABC’s return of Grey’s Anatomy and Scandal after a nearly three-month hiatus posted gains over their winter finales – Grey’s was up 11 percent and Scandal was up 3 percent.
Fox’s American Idol was down 4 percent to rank SIXTH for the night in the demo in a new all-time low, and fourth in viewers. This is a show that just a few years ago beat everything on TV – not just on one night, but on every night, every week, every season. And now…
NBC’s Community was down 9 percent and Parks and Rec was down 23 percent, with both shows tying their all-time lows. Parenthood was down 15 percent to a new series low.
CW’s Vampire Diaries was flat and Reign dipped to a low.
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