According to the Wall Street Journal, HBO decided that their prize pony Game of Thrones might pull in more of an “urban” crowd if they could connect the show to rappers. Rappers totally sell stuff to “urbans,” right?
Yes, HBO’s analysts confirmed this for them. Game of Thrones has a viewership of 14.3 million, so there’s bound to be some hip-hop stars in there. Sure enough, Common, Big Boi, Daddy Yankee and a handful of other names agreed to make a mix tape of Game of Thrones-themed songs called Catch the Throne. (No word from HBO on how much this project is costing them.)
The 10-song compilation will be released online this Friday. Good news for skeptical fans, all the songs will be free downloads. WSJ already gave a sample of Wale’s lyrics: “I’m tellin’ whoever messin’ with me/I can bring you that Khaleesi heat/Use my King, knack for words, as an actual sword/I can decapitate a rapper…” Ah, memories.