Apparently no amount of riding the subway in a sparkly ball gown could overcome the lack of heat on Mariah Carey’s latest album Me. I Am Mariah…The Elusive Chanteuse.
Carey’s 14th studio album only managed to shift 56,000 copies in its opening week on the Billboard 200, placing her third behind country star Brantley Gilbert’s Just As I Am and Coldplay’s Ghost Stories, which spent a second week in the top spot with 85,000 copies sold.
Comparatively speaking, it’s a big step back for Carey. Her previous album, 2009’s Memoirs of an Imperfect Angel, also began life at number three, but sold three times as many copies to get there. The album before that, 2008’s E=MC2, was a gigantic hit, moving 463,000 copies in its first week. Comparatively speaking,
Coldplay released Viva La Vida or Death and All His Friends in 2008, which sold 720,000 copies in its opening week (and an incredible 316,000 just on the first day). Last week, their Ghost Stories moved 383,000 in its first week. Coldplay hit 53 percent of their 2008 number, while Carey did a measly 12 percent over the same six-year period.
Of course, Carey’s album was plagued by delays and non-starting singles, so it’s hard to make the comparison. But it will be interesting to see how Carey and her camp react to those numbers, and whether or not she’ll get an international boost (as she is wont to do).
Elsewhere in the top 10, Austin Mahone made his debut at number five by selling 48,000 copies of Secret, and Christian folk-popper David Crowder landed at number nine with his solo debut Neon Steeple, his first foray on his own after the break up of the phenomenally successful David Crowder Band.
Will Coldplay hold the top spot for a third week, or will Ghost Stories be overturned by the new 50 Cent album? Does Gilbert have enough in him to claim the top spot in his third week? Or will we all go back to just buying the Frozen soundtrack?