Pharrell wears headdress for 'Elle UK' cover, Twitter #nothappy | EW.com

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Pharrell wears headdress for 'Elle UK' cover, Twitter #nothappy

Elle Magazine Pharrell

Pharrell Williams traded in his infamous Vivienne Westwood hat – which he debuted at this year’s Grammys – for a Native American headdress for the cover of Elle UK. The response to the cover was swift, particularly on Twitter, where users have taken up the hashtag #nothappy, a play on his hit song “Happy,” to display their concerns with the Native American cultural appropriation.

https://twitter.com/SupportSDrez/status/474218505269936128

https://twitter.com/johnniejae/status/474042021900865536

Williams has since apologized. “I respect and honor every kind of race, background and culture. I am genuinely sorry,” Williams said Wednesday morning through his publicist.

Williams is not alone, joining a handful of other celebrities – Vanessa Hudgens, Alessandra Ambrosio, Kesha, Andre 300, Steve Aoki, etc. – who have done the same and received backlash for it. Of course, the argument can be made that Williams and Co. don’t mean to be hurtful and aren’t coming from a place of malice. So what’s the big deal? The big deal is that headdresses are sacred, religious items. When used on the cover of a fashion magazine, it suggests that they are not sacred, but rather fashionable.

Nothing like the Internet to teach a celebrity a lesson. We’re thinking there’s a strong change Williams will return to Ms. Westwood; no need for a parody @PharrellHeaddress account.

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