Anamanaguchi, the self-described “boy band” from New York City, is dedicated to hacking pop music the way other geeks hack video game consoles.
Today they released a new single called “Pop It,” which features vocals by an “unknown singer” whose name they won’t reveal and who may or may not be the person depicted in the cover art, pictured above (although they’re willing to say that whoever it is, it’s their first recording gig). That fact just adds a slightly weirder edge to a song that’s already pretty strange—with its glitchy electronic flourishes and relentlessly bubble gummy vibe, it bears more than a passing resemblance to Japanese superstar Kyary Pamyu Pamyu’s neon-drenched anime acid trip. But like Kyary, Anamanaguchi works enough hooks into the mix to make the digital chaos worthy of putting on repeat.
So far, Anamanaguchi’s biggest claim to fame is providing the 8-bit pop-punk soundtrack for the video game adaptation of Scott Pilgrim vs. the World. But the band has a burgeoning cult following, and as mainstream pop culture grows increasingly similar to the Internet culture they inhabit, it doesn’t seem unrealistic to think they might break through with a bigger crowd soon.
Listen to “Pop It” below, or visit Anamanaguchi’s website to stream the song from a page full of interactive lo-res balloons that help to heighten the already-pretty-strong sensation of being stuck inside a game of “Katamary Damacy.”