NBCUniversal has admitted it made a mistake by asking for the word “abortion” to be removed from an ad for the indie comedy “Obvious Child.”
In a statement made Tuesday, NBCU said that it “has no policy against accepting ads that include the word ‘abortion,’” noting that its standards group rejected several television ad proposals for the film, but not on the grounds of the use of the word.
The network did admit, however, “separately, an online ad was submitted for digital placement and feedback was mistakenly given to remove the word ‘abortion.’” This was acknowledged as an error, and “not company policy.” The statement went on to announce that NBCUniversal’s digital platforms would accept the ad as it was originally submitted to them.
NBCU’s statement followed news that the Planned Parenthood Federation of America had launched a petition against the network for allegedly refusing to air the word “abortion.” The petition has received over 13,000 signatures.
Written and directed by Gillian Robespierre, “Obvious Child” stars Jenny Slate as a comedian who decides to terminate her unwanted pregnancy after a one-night stand.