CBS’ Big Brother is back, and its ratings are at least as strong as last year.
The 16th edition of the Technicolor spring-break-ish competition show returned slightly higher this summer. Big Brother’s 8 p.m. launch Thursday night had 6.6 million viewers and a 2.3 rating among adults 18-49. That was enough to rule the night among total viewers and the demo.
Also last night: NBC premiered new summer cop show Taxi: Brooklyn, starringthe 10 p.m. hour with 5.4 million viewers, but only had a 1.0 rating in the demo. In between those two numbers was Fox’s So You Think You Can Dance (4.4 million, 1.4), down 18 percent from last week’s high, but now facing Big Brother.