First comes fame, then the magazine covers, the signature perfume, the makeup collection, and—yes—the novel.
Tyra Banks, Pamela Anderson, Nicole Richie, and Britney Spears are just a few of the stars who have novels to their credit, and much like clothing collections or advertising gigs, their literary offerings are considered a commercial product with which to cash in on their fame. And the latest to join the celebrity-turned-novelist club are teen darlings Kendall and Kylie Jenner, who catapulted to fame as the half-sisters of Kim, Khloé, and Kourtney Kardashian.
The Jenner sisters—ages 18 and 16—have just released their first novel, Rebels: City of Indra, marketed as dystopian story about two girls who take off on a journey “amid the constant threat of danger.” But is there any pretense that Jenners or any other celebrity—with their modeling and reality television careers—actually sit down and write these books? (Remember how hard it’s been for Hannah Horvath of Girls? And she actually wants to become a full-time writer.)
The answer, it seems, is a resounding “no.” “I don’t have any expectation that any of the celebrities that I sign or work with will be able to sit down and write a book,” says Rebels publisher Karen Hunter, who has worked on books with Kris Jenner and Tamar Braxton. ”I don’t know that many teenagers that could write a book, period.”
Enter the celebrity ghostwriter, usually a seasoned novelist or journalist who gets connected to celebrity projects via literary agents (paired together in what ghostwriter agent Madeleine Morel calls a “matchmaking process”). Then, for a price—a negotiated fee typically between $20,000 and $40,000—ghostwriters will churn out several hundred pages that will ultimately be passed off as a celebrity’s creative endeavor. Which, it turns out, is okay with celeb-crazed readers.
“Fans don’t really care whether or not a celebrity wrote it or not, as long as they can visualize the characters and the setting,” says Valerie Frankel, who’s written several novels under her own name and ghostwritten others, including a 2011 New York Times bestseller for Jersey Shore sensation Nicole “Snooki” Polizzi.
But that’s not to say celebrities aren’t part of the process; they’ll usually create a novel’s characters and plot, providing a foundation for a ghost writer to expand on.
“It’s an escape out of my own head to work with other people and be inspired by their lives, and their stories and their characters,” Frankel explains of collaborating with pop culture phenomenons like Polizzi. “It’s as satisfying as writing a novel under my own name.”
Rebels ghost writer Maya Sloan agrees. “It’s a gift to be writing, making a living,” says Sloan, who did “a ton” of interviews with the Jenner sisters and spent hours studying their preferences, style, and language in order to accurately transmit their personalities onto the written page. “And to me, writing is collaborative. That’s how the face of writing is changing—we need to own it.”
Though Sloan’s name appears on the Rebels title page along with the Jenners’ manager, Elizabeth Killmond-Roman, ghostwriters aren’t often acknowledged at all in a book (that largely depends on how savvy an agent is at negotiating—and how willing a celebrity is to share the credit). And while slapping a celebrity’s name on a product seems to be an easy sell, these novels actually aren’t guaranteed bestsellers, says Morel.
“Stars think writing a book loosely based on their life is the way to go, but most of these books don’t sell,” explains Morel. “Fiction is too subjective.”
The books that have done well—like Lauren Conrad’s L.A. Candy series or Hilary Duff’s Elixir trilogy—are aimed at young adult and 20-something audiences who are captivated by their idols’ forays into literature (and will likely also purchase their branded nail polish or musical albums). However, following the success of 50 Shades of Grey, both Mob Wives star Renee Graziano and talk-show host Wendy Williams have ventured into a new kind of celebrity novel: erotica.
Might that be the next big thing? Maybe. But for those who prefer a youthful brand of dystopian chic, feel free to hold out for a Rebels sequel.
“There’s more to come,” says Hunter of the Jenners’ literary efforts. “They’ve already figured out what’s coming next.”