Crowdfunding can be a fickle thing. Many filmmakers—those as famous as Spike Lee and those as obscure as your little cousin—have managed to raise money for their movies through platforms like Kickstarter and Indiegogo. The picture gets complicated, though, when other financiers are involved.
In the case of Reach Me, one investor backed out while filming was already in progress, so director John Herzfeld started a Kickstarter campaign to raise $250,000 to finish his film. He raised more than that amount before the goal date, but canceled the Kickstarter campaign anyway and re-created it on Indiegogo—which, unlike Kickstarter, allows people to contribute more than $10,000 in a single donation. However, the Indiegogo campaign raised only about $180,000. Herzfeld found another private investor, though, and only needed $50,000 of crowdfunded money to finish Reach Me.
And now there’s footage to show for it.
Reach Me is described as the story of “several characters whose lives collide due to an underground inspirational book written by an anonymous author.” The trailer appropriately teases a Paul Haggis-esque tale of interconnecting lives, set to inspirational music. It stars Kelsey Grammer, Lauren Cohan, Nelly, Terry Crews, Sylvester Stallone, and many, many others. So many that the final 30 seconds of the trailer are credits for people starring in the movie.
Reach Me will be in theaters on September 19.