You may not recognize Salme Dahlstrom’s name, but it’s very likely that you’ve heard her song “C’mon Y’all” in a commercial (for everything from Special K to Subaru), a movie, a TV show, or a video game. Or you may have heard another song from her 2008 album The Acid Cowgirl Audio Trade somewhere, since she managed to license every single track on it, Moby-style.
The follow-up to Acid Cowgirl, titled Pop Propaganda Volume 2: Retro Funk Soul Junction, comes out September 16—and if the lead single, “Pop Ur Heart Out” is any indication, she won’t have problem selling these songs either. “Pop”—which Dahlstrom produced herself, like all her material—is relentlessly hooky and ridiculously accessible, with bits of hip-hop and dance music floating around in a matrix of straight sugar pop. Expect to see it in about a million more commercials.