Yale Joel—Time & Life Pictures/Getty Images
Joshua Rivera
July 23, 2014 AT 05:39 PM EDT

Today is Batman Day, the one day of the year DC Comics has set aside to commemorate the Caped Crusader’s 75th anniversary. Over those 75 years, Batman has taken on a variety of interpretations both in comics and pop culture, from Frank Miller’s definitive Year One to the lauded 90s animated series.

However, the first to truly capture the nation’s imagination was the 1966 television show starring Adam West. To celebrate the character’s milestone birthday, browse through Life‘s series of rare set photos that went unpublished in the magazine’s famous March 1966 cover story on the show. It’s a great peek at the making of a classic show that defined the character in the public consciousness for 23 years.

And for more Batman, read EW‘s interview on the future of Batman with DC Comics co-publisher Jim Lee.

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