OK this is getting ridiculous. Aside from a few songs trading positions and one relatively drastic two-slot drop for Jason Derulo and Snoop Dogg’s “Wiggle,” the Top 10 is exactly how it was last week, making it a solid month since there was anything close to a shakeup at the top of the Hot 100.
Luckily, for those of us who prefer an active and exciting pop chart that isn’t being smothered by the unstoppable combination of “Fancy” and “Rude,” help may be on the way, in the form of a few could-be hits waiting for ignition.
Pharrell Williams’ “Come Get It Bae” just released its video yesterday, and its Miley cameo and “women of all shapes, sizes, and colors are beautiful” theme have already earned it over a million plays. The clip is already on its way to “Blurred Lines”-style popularity, so while this week it’s only at No. 60, down four spots from last week after nine weeks on the chart, a viral boost from the video could give it the momentum to turn things around and make its way toward the Top 10. It doesn’t hurt that the song’s stripped-down, clap-happy beat brings back some of the original Neptunes flavor that made Williams a star in the first place.
Kiesza’s “Hideaway” video has been out since February, racking up over 60 million views in that time, but it’s just now cracked the Hot 100 with its debut at No. 97. The fact that it’s still gaining popularity nearly half a year later bodes well for it, and its hooky amalgam of pop and house, redolent of early ’90s club-pop divas like Cathy Dennis, is at the bleeding edge of current retro tastes, if that makes any sense. Plus its video is the type of shamelessly corny fun that’s hard to deny, even if you’re the type of hipster who’s supposed to be mad that they shot it in Williamsburg.
Speaking of monster early ’90s club-pop hits, the fact that Jeremih’s “Don’t Tell ‘Em” interpolates Snap!’s 1992 monster “Rhythm Is a Dancer” should help its chances of moving up from No. 58, where it leapt from No. 71 the week before. So does the fact that it has a beat by DJ Mustard, who produced seemingly half the songs on the pop chart right now. So does the fact that the song slaps incredibly hard.
Swedish pop star Tove Lo’s “Habits (Stay High)” has the hooks-on-hooks of a radio killer, but its bluntly dark and desperate lyrics—a close cousin of Sia’s “Chandelier”—might be too much for a mainstream American audience to take it much higher than No. 50, where it stands after eight weeks.
And if you’re talking about potential breakout singles right now you need to mention British electronic group Clean Bandit’s Jess Glynne-featuring “Rather Be.” This week it leapt 10 places to No. 22, and although the song itself is a milquetoast, far-too-fussy take on the retro vocal house mentioned above, the 89 million views its video has racked up on YouTube so far make it clear that it has broad appeal—maybe even enough to shake up the stagnant Top 10.