What’s Twitch? It’s basically the online version of your friend inviting you over to her house and letting you watch her play videogames, except over the internet—and on Monday, Amazon announced on Monday that it will buy Twitch. According to The Information, Amazon will pay $970 million; the news comes months after Google was set to buy the company for over $1 billion but, according to The Wall Street Journal, talks cooled, and Yahoo! entered the bidding process at some point as well.
The platform also allows for interactive gaming on a mass scale. Subscribers can broadcast the games they play on the website, and 55 million visitors a month watch them.
Earlier this year, the website broke out with Twitch Plays Pokémon, a crowdsourced run through Pokémon Red. The user programmed the game so that viewers could give the player commands through the game’s chat room, and thousands of commands were parsed to determine the gaming character’s action. It took more than 16 continuous days of gameplay to finish, and nearly 1.2 million people participated.
Amazon has already pushed itself beyond its retail roots and has its sight set on being a major player in media as well. It already produces several shows, which stream on its site, and has games for its Fire TV top-box.