If you haven’t heard of the Hollywood Film Awards, you’re probably not alone. Founded in 1997 by Carlos de Abreu, it has served as a very unofficial “kickoff” to awards season, often honoring the casts and teams behind films that have yet to be seen by anyone. But in its 17-year history, the awards ceremony has managed to get a host of stars to turn out for the event on a regular basis—so the next logical step is to make it official, roll out a red carpet, and put it on television.
CBS, which announced its plans to telecast the show for the first time earlier this year, will air the Hollywood Film Awards live on Friday, Nov. 14 as an official 3 1/2 hour broadcast including a red carpet pre-show, the awards, and a live post-show hosted by Charlie Rose, Gayle King, and Norah O’Donnell, the network announced Wednesday.
“We’re excited to schedule an expanded Friday night lineup to celebrate the kick-off of the annual awards season with the first live broadcast of the Hollywood Film Awards,” said CBS Chairman Nina Tassler in a statement. “For almost two decades, the evening has been limited to industry insiders. Teaming with dick clark productions and CBS This Morning, we look forward to giving viewers across the country a front row seat to the entire night, from red carpet arrivals to honorees’ backstage reactions.”
De Abreu added: “With dick clark productions, the leader in live television events, we hope to create a night that gives viewers a look into one of the most glamorous events of the year, while honoring our commitment to recognize stellar film-makers and launch the award season.”
For CBS, year one will prove crucial to establishing the awards’ mainstream reputation. That could hinge on whether or not stars of films that won’t be picking up awards will actually show up and whether or not the awards given are predictive of whatever ends up sweeping the season. The Hollywood Film Awards might turn into just another funny, elegant, necessary evil in an already crowded awards season, but one thing is for sure: Audiences probably won’t be hearing anything nearly as candid as Seth Rogen’s speech at the 2012 awards.