The full ratings for FXX’s 12-day Simpsons marathon are in, and the results are far from meh.
The record-setting 552-episode marathon boosted FX’s fledgling comedy-focused spin-off channel to the top of the cable charts among adults 18-49 in prime-time from Aug. 21 to Sept. 1, edging out second-place ESPN. Among total viewers, FXX managed to rank a very impressive ninth. Episodes averaged 1.3 million viewers and 841,000 adults 18-49 in primetime, with an estimated 25 million people sampling the marathon at some point.
Before the marathon, FXX reportedly ranked 49th among all cable networks in the demo. “This is happening at a time when many people are saying linear channels are dead and the only growth out there is in Netflix or streaming,” FX Networks CEO John Landgraf recently told The New York Times. “For this, 98 percent of the viewing was linear.”
Next up: The online Simpsons mega-app “Simpsons World,” which launches in October, will give viewers full and unprecedented control of their Springfield viewing experiences.