1) An acronym that stands for the color order of the rainbow: red, orange, yellow, green, blue, indigo, and violet.
2) A short video, edited by Rishi Kaneria with music by Moderat, that brings various Pixar clips together, demonstrating how the animation studio uses said color spectrum, visually and narratively.
For our purposes, we’ll be discussing the latter…ROYGBIV, the video, begins strong with bold red and orange hues (i.e. Merida’s fiery red hair in Brave), mellows out a bit with relaxing yellows and greens (i.e. the pastel house from Up), and really cools off with blues, indigos, and violets (i.e. the ocean blues of Finding Nemo). ROYGBIV also includes clips from: Toy Story, Toy Story 2, Toy Story 3, Cars, Cars 2, Monsters, Inc., Monsters University, A Bug’s Life, Wall-E, The Incredibles, and Ratatouille. Together, even at a mere 1:28, the video shows how color conveys mood, beautifully. Enough yammering. This is much more of a visual experience: