Thanks to its role in 2001: A Space Odyssey, Richard Strauss’ “Thus Spoke Zarathustra” has practically become synonymous with technology. (Need a refresher? Click here. Need a laugh? Follow this link.)
It’s no surprise, then, that the musical number was used in a commercial for iPhone 6 and iPhone 6 Plus, which were announced today in a rather grandiose way.
In the commercial, two hands wave the new models through the air, showcasing their flashy, updated features, set to “Thus Spoke Zarathustra” with an Apple twist: Justin Timberlake and Jimmy Fallon’s charming a cappella rendition of the famed musical number.
The video ends with the tagline: “Bigger than bigger.” Is it? We’ll leave that up to you. For now, check out the ad here: