Jay Z just aired a special on HBO, but his small-screen takeover is far from over. On Thursday, the cable network Fusion announced it had acquired the rights to a series of “Jay Z’s Life+Times Presents” specials.
The programming will begin with half-hour installments of “Where I’m From,” a show charting how famous athletes and entertainers achieved prominence. “Where I’m From” has already featured mini-docs about Mariners player Robinson Cano and, of course, Jay Z himself.
Fusion is a joint venture from Univision and Disney’s ABC News that targets millennials. Executives clearly hope that Jay Z’s Life+Times brand—which covers art, sports, music, fashion, and culture—will help draw in those younger viewers.
“Jay Z’s Life+Times content is a natural fit for Fusion’s millennial audience,” said Fusion CEO Issac Lee. “This series will give our viewers intimate access to the cultural tastemakers that reflect this generation’s diverse interests and passions.”
The premiere date for the programs will be announced at a later date, but Fusion plans to expand beyond the “Where I’m From” specials.