We’ve had so much fantastic music in 2014 that forgetting Schoolboy Q’s very good February release, Oxymoron, can be easy. With his fourth Oxymoron music video, this one for spaced-out jam “Hell Of A Night,” Q wants his music stuck in our collective heads once again.
The normal hip-hop video tropes are all there: Q does a lot of drugs, wanders through a lot of dimly lit halls, and watches a lot of barely clothed women dirty dance. But he also incorporates the emerging aesthetic that fellow L.A. rappers like Kendrick Lamar and Earl Sweatshirt have recently championed. There’s a grittiness to “Hell Of A Night” that the video channels perfectly—is a “hell of a night” inherently a good thing? As he uncomfortably drifts through the video, Q conveys a disconcerting wooziness that recalls the drug binges in Fear and Loathing in Las Vegas, down to his briefcase full of drugs and Thompson-repping bucket hat.
Watch the video below.