Kyle Anderson
December 05, 2014 AT 05:00 AM EST

Over the past few decades, music videos have gone from promotional larks to a nascent cable network’s cornerstones to relics of an old promotional strategy to perhaps the single most important element of an artist’s rollout plan. A good music video can completely make an artist, or turn a song from a mild hit into a phenomenon. And since most of the Billboard charts now take streaming numbers into account when making calculations, a well-watched clip can be the difference between a write-off on your business expenses and chart dominance.

See the list on ew.com

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