Last year on the set of their upcoming political-assassination-themed buddy movie The Interview, Seth Rogen and James Franco were inspired to create a shot-for-shot remake of Kanye’s Kim Kardashian-starring “Bound 2” video that ended up somehow going more viral than the original itself. Among the clip’s many fans was Kanye himself.
He liked it so much, in fact, that he went and played Seth Rogen the entire follow-up to his Yeezus album, making Rogen one of the people on earth who’ve heard the album, an exclusive and seemingly randomly assembled group that includes rapper Theophilus London and about 20 people at a Fashion Week party, although he might be the only one who’s actually had the album rapped directly to him by the artist himself.
According to an upcoming Rolling Stone profile:
Shortly after his and James Franco’s parody of the rapper’s “Bound 2” video—”Bound 3,” in which the actor played the role of topless Kim Kardashian—West cornered Rogen at a New York hotel and invited him to his limo van for a listening session with a twist. “There’s no lyrics, only beats,” Rogen said. “So he raps the whole album, and after each song, he stops it, like, ‘So what do you think?’ We were in the van for two hours!”
With Marina Abramović having a big pop-culture moment right now, it wouldn’t be super surprising if Kanye takes the one-on-one performance concept on the road.