Randee St. Nicholas/CBS
Darren Franich
March 13, 2015 AT 11:03 PM EDT

It’s been almost 15 years since Anthony E. Zuiker created CSI, the Sin City procedural about brainiac crime scientists and the telltale hair fibers they love to collect. Since then, the CSI franchise has expanded across our fair country, first down to Miami and then up to New York. This season, CSI has left our world altogether with CSI: Cyber, an Internet-crime procedural fronted by Patricia “Oscar Winner” Arquette, James “Dawson” Van Der Beek, and Shad “Bow Wow” Moss.

Cyber had an impressive ratings debut last week with more than 10 million viewers. But Zuiker swung by the EW office to pitch the show to some niche audiences: 32-year-old IT guys, erotic book clubs, Taylor Swift, and more. It’s all part of The Pitch, EW’s series that lets creators market their show to important key demographics. Watch below:

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