Lifetime launches initiative to promote women in the entertainment industry | EW.com

TV

Lifetime launches initiative to promote women in the entertainment industry

(Mike Marsland/WireImage)

Lifetime hopes to empower women in the entertainment industry with their latest initiative, Broad Focus, the network announced Wednesday. Broad Focus aims to highlight the talents and accomplishments of female writers, directors and producers and give them opportunities to show off their work.

As one of their first major moves, Broad Focus has partnered with Geena Davis’ Bentonville Film Festival. The network is the competition’s cable television partner, agreeing to telecast one of the winning films.

“There is a large, untapped well of female talent out there and we want to remain first in line to that source of creativity,” Nancy Dubuc, President and CEO, A+E Networks said in a release. “In this day in age, it’s hard to believe as an industry we still struggle to fully recognize women’s talents in behind-the-camera roles, especially as directors. Our company invests heavily in finding fresh, unique voices and Broad Focus will inspire us to look deeper and in non-traditional places to discover women among those storytellers. I’m proud we are challenging ourselves and our friends in the industry to do more to support them.”

Lifetime has several Hollywood A-listers attached to their most recent projects including Eva Longoria (Devious Maids), Angela Bassett (Whitney), Christina Ricci (The Lizzie Borden Chronicles) and Viola Davis (Lila and Eve). The movement hopes to shine a light on the up-and-coming talent, while developing content devoted to the female experience.