SoundCloud users who enjoy the stylings of artists from Adele to MS MR to Miguel to Hozier cannot currently listen to them on the service. Sony removed its artists’ catalogues on the popular streaming platform as the two sides are mired in tough contract negotiations, Billboard reported Wednesday.
According to the publication, the move was made because of “a lack of monetization opportunities” on the site as talks have broken down. Despite that current reality, it hasn’t hindered big artists like Drake from succesfully debuting new music (via the omnipresent OVO account). Lorde and The Love Club EP were hosted there, which was the precursor to “Royals” ruling the summer of 2013. The German-based company has made moves to try to reverse that concern, announcing its first advertisement strategy in March 2014. It later struck a deal with Warner last November to bring their music to the (still) invite-only Premier level.
When asked for a comment, a SoundCloud spokesperson sent along this statement:
“SoundCloud is instantaneous, flexible, open and global. We’ve always put control in the hands of creators, and anyone who makes music & audio can decide when and how they want to share it with fans, allowing artists to essentially broadcast out to the world the availability of new content.
“Through our monetisation programme, On SoundCloud, we’ve already signed over 100 partners and paid out $2 million in advertising revenue to the industry. We are in ongoing conversations with major and independent labels and will continue to add partners to the programme.”
Sony Music has yet to respond to EW’s request for comment.