The Emmys came and went Sunday night, awarding statues to TV’s greatest, but one of the major highlights came from a commercial. Midway through the ceremony, Apple Music premiered a new TV spot, directed by Ava DuVernay and starring Kerry Washington, Taraji P. Henson, and Mary J. Blige all just hanging out at Blige’s house for a mixtape party, a.k.a. our dream afternoon.
— Apple Music (@AppleMusic) September 21, 2015
After the clip debuted, DuVernay tweeted that it was the first of three commercials starring Washington, Henson, and Blige. The next two will debut later in the week.
— Ava DuVernay (@AVAETC) September 21, 2015
Predictably, the Internet lost it:
Not enough $10 bills to put them on. pic.twitter.com/JEjOq0rAJB
— Dave Itzkoff (@ditzkoff) September 21, 2015
finally, an ad that reveals to the world that in private, Kerry Washington, Mary J. Blige, and Taraji P. Henson dance to Phil Collins
— Dan D’Addario (@DPD_) September 21, 2015
I’m not sure what Taraji P. Henson, Kerry Washington and Mary J. Blige are advertising for, but I want to live there.
— Daniel Fienberg (@TheFienPrint) September 21, 2015
— Emile Ennis Jr. (@EmileEnnisJr) September 21, 2015
— Sandra Bernhard (@SandraBernhard) September 21, 2015
Apple Music debuted in June and offered users a free three-month trial, which will end in September for those who signed up when the streaming service was first released. Well played, Apple.