The long-awaited “Dislike” button might not be happening, but Facebook has other plans. The social media platform announced Thursday that “Reactions” are being tested, described by company COO Chris Cox as “a more expressive Like button.”
What exactly are “Reactions?” A video showed emoji-like options that operate akin to Buzzfeed’s reactions at the bottom of posts,allowing you to choose between the traditional “Like,” “Love,” “Haha,” “Yay,” “Wow,” “Sad,” and “Angry.” It is currently being tested in Spain and Ireland, permitting users to react in more than one non-written way.
“As you can see, it’s not a ‘dislike’ button, though we hope it addresses the spirit of this request more broadly,” Cox writes. “We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun.”
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CEO Mark Zuckerberg said last month something was in the works to describe more than the affirmative “Like,” a six-year-old feature. “Not every moment is a good moment, and if you are sharing something that is sad, whether it’s something in current events, like the refugees crisis that touches you or if a family member passed away, then it may not feel comfortable to like that post,” Zuckerberg said at the time.
See the demo video of “Reactions” below.[facebook url="https://www.facebook.com/chris.cox/videos/10101920404101583/" /]