Rihanna didn’t drop Anti at the AMAs, like some critics expected, but she did launch a new website, ANTIDiary.com, which she had announced last week.
The collaboration with Samsung was teased at nearly every commercial break during the award show Sunday night. “She’s waiting for you, are you in?” the website reads, directing users to their mobile devices.
The mobile version of the site is a virtual reality experience, letting users walk through rooms dressed like baby Rihanna in a crown — the imagery from Anti, Rihanna’s forthcoming eighth album.
— Samsung Mobile US (@SamsungMobileUS) November 23, 2015
New rumors now swirl that Rihanna will release the collection as early as Friday, Nov. 27 via Tidal, but she’s yet to announce an official release date. Perhaps, ANTIDiary will have clues.
Until then, here’s everything we know about Anti so far.