Astrid Stawiarz/Getty Images
Danielle Anderson
December 29, 2015 AT 05:14 PM EST

This article originally appeared on PEOPLE.COM.

You’re happily watching TV and then you hear the music. Next comes those sad faces. You run for the remote and change the channel as fast as possible in an effort to minimize the emotional damage. That’s how it goes whenever aSarah McLachlan “Angel” commercial for the ASPCA comes on. But ever wonder how McLachlan herself feels about them? 

Apparently, just like you do. 

“I can’t watch them!” she recently told the video blog Makers. “It just kills me.” 

But clearly, someone’s watching. McLachlan, 47, revealed those ads have raised over $30 million for the ASPCA. 

“Obviously the mix of the music and my sad face,” explains the singer of the PSA’s tremendous success. “But it was brutal doing those ads.” 

However they also enabled McLachlan to reach a whole new fan base because. 

“I got a whole new audience out of it,” she says. “I swear I’d be at Target in Missouri at 10 o’clock at night getting off the tour bus and I’d be going down the aisle and these two little old ladies would be like, ‘Are you that dog lady? I love that song!’ Daily. Daily this would happen.”

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