Gwen Stefani unveiled the track list and release date for her forthcoming new album This is What the Truth Feels Like last week, and on Monday night she debuted its first music video (for “Make Me Like You”) during the Grammys. But the clip wasn’t a traditional music vid. Instead, Stefani performed the first live music video, broadcast during the telecast.
Directed by Sophie Muller, the clip features Stefani on roller skates, moving through a hair salon, a mirrored room, a bar, and various costume changes. Acting as an ad for Target, the video also featured product placement for the retail chain. (She’ll also sell a bonus edition of her new album, due out March 18, at Target.)
“Wow! That was the fastest four-minutes,” Stefani said in a statement after the video debuted. “It’s so amazing how much goes into one take. I couldn’t be more proud of our team, especially Sophie, the cast and the crew for their hard work over the past few weeks. This entire project with Target has been such an incredible experience, and I’m so thankful for the opportunity to collaborate with them.”