It looks like Kanye isn’t the only one who loves Kanye.
The Life of Pablo, the ever-changing seventh studio album from rapper-producer Kanye West, is expected to debut atop the Billboard 200 chart dated April 23, according to the eponymous music publication.
For the week ending April 7, TLOP reportedly racked up more than 90,000 equivalent album units, a figure made all the more impressive because the record has been accessible online in some form or another for six weeks.
Pablo arrived via one of the most unconventional and complex rollouts in recent memory, including a live premiere at Madison Square Garden on Feb. 11, an exclusive debut on Tidal days later that saw the download option yanked after just a few hours, a pirating frenzy, and real-time updates from West as he tweaked the production and lyrics.
Pablo had yet to crack the charts because Tidal did not previously report streaming numbers for the album — at West’s behest, an industry source told EW.
Billboard reports that TLOP will mark the first album to top the Billboard 200 with more than half of its units generated by streaming.
The Life of Pablo is currently streaming on most major services, including Spotify, Apple Music, and Google Play, and it’s available for paid download at KanyeWest.com. No physical release has been made available.