Basketball fans can expect to hear Timbaland a lot in the next two months. The hit-making producer scored the NBA’s postseason spot “Every Second Counts” with original music, which EW premieres below.
The promo is a part of the NBA’s “This Is Why We Play” campaign and highlights how playoff games carry a certain feeling, importance, and palpable spirit.
“Energy. That’s what we were looking for. Just to keep the energy,” Timbaland tells EW. “When I do production, I don’t have no process. I go in there with the word, ‘energy,’ and I just do it. I go by feeling. I don’t really go by explanation of words.”
The track, with a catchy chorus, sounds tailor-made for tip-off. As for when the Playoffs begin, Timbaland isn’t pulling for any specific team. “Everybody should be a champion and play at their best level,” he adds.
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See the promo with Timbaland’s music above, which begins airing during Tuesday night’s TNT doubleheader with the Thunder vs. the Spurs and the Grizzlies taking on the Clippers.
The NBA Playoffs begin April 16 and air on ABC, ESPN, TNT, and NBA TV.